Brand exposure events: are all the events recorded as interactions with your brand by the recipients of your digital cards. This includes viewing an employee card, visiting your website, saving a card to their address book, or following you on Twitter among all other available actions. Brand exposure signifies the impact your digital cards make. That impact grows with each additional 'card share'.

Card shares: is the total number of times you, and your employees have shared your digital cards with others. This includes each time the card is shared via the app or the webapp. If you've added our smart email signature to your emails, the number of emails sent with the email signature is not counted - only events where a human clicked/tapped the 'share' icon are counted.

Activated & claimed cards: are employee cards where your employees have activated their company card, and successfully created a Haystack account. Only employees that are part of this group are able to share their card effectively. 

Activated cards: are employee cards where your employees have activated their company card, but did not finish the process, or did not create a Haystack account. While these cards can still be managed via the Admin Dashboard, and are compliant with your template's look, feel & permissions, the employee did not establish 'ownership' of their card, and therefore will have trouble sharing that card as their own. It is normally wise to chase this group of employees and encourage them to finish the onboarding process.

Card view events: is the total number of times recipients of your digital cards, have opened the card to view your contact details.

Actions: is the total number of 'actions' recipients performed on your card once they have opened it. So if a recipient clicked through to your website, that would be counted as one action, and if they later on use your card to call you - that would be another action. Actions performed inside their own address book cannot be counted, so if you have a high level of recipients who go on to 'save your contacts to their contacts', then you would expect a lower 'actions' count.
​ 
​Referrals: are a special type of 'card share' which was performed by someone who has your card, but is not 'you'. Referrals are counted only when recipients are using Haystack to refer you to a 3rd party, we have no way to count the times they refer you, or your employees using their own contacts app.

Employees' card collection Vs. company's card collection: when an employee scans a paper business card they get, they have the choice of whether to 'forward' that contact to the company's card collection. When they do, the contact is saved both in their own card collection, and in the company's card collection. When they elect not to share a particular contact, that contact will only be saved to their own card collection.